Shopify Stores for South African Beauty Brands
We design, build and launch Shopify stores for skincare, haircare and beauty brands that are ready to move their sales out of Instagram and WhatsApp DMs.
Every store comes with Payfast card and Instant EFT checkout, courier rates, and product pages built to show off your ingredients, routines and bundles.
One team handles the design, build, product copy and launch content, so your brand goes live looking established from day one.
Trusted by brands
across South Africa
Shopify stores for every kind of beauty brand
Skincare, hair and wigs, makeup, fragrance or beauty tech: each one sells differently. We build product pages, collections and bundles around how your customers actually shop.
01 / 06
Skincare
Ingredient lists, skin-type filters, routines and bundles that build trust before the first order.
What we build for you
- Ingredient & how-to-use tabs
- Shop by skin type or concern
- Routine bundles
- Before & after galleries
02 / 06
Hair & Wigs
Wigs, bundles, extensions and haircare, with the length, texture and density options customers need to order with confidence.
What we build for you
- Length, texture & density options
- Lace, colour & cap-size variants
- Install & care guides
- Haircare and styling collections
03 / 06
Body Care
Scent and texture front and centre, with gift sets that lift order value.
What we build for you
- Scent & texture notes
- Gift sets that lift order value
- Butters, oils & scrubs collections
- Build-your-own bundles
04 / 06
Fragrance & Candles
Scent notes, size options and gifting made easy.
What we build for you
- Top, heart and base notes
- Size & refill options
- Gift wrap & messages
- Candles & diffusers collections
05 / 06
Makeup, Lashes & Nails
Shade swatches and variants for makeup, lashes and press-on nails, organised so customers find their match fast.
What we build for you
- Shade & size swatches
- Find-your-match guidance
- Lashes, nails & face collections
- Best-seller sets & bundles
06 / 06
Beauty Devices & Tools
LED masks, hair tools, massagers and accessories, with demos, specs and warranty info that make a bigger purchase feel safe.
What we build for you
- Demo videos & how-to guides
- Specs, plugs & compatibility
- Warranty & returns info
- Accessory and refill upsells
Launch Your Beauty Store with Shopify Specialists
Our 3-step process is built around the needs of South African beauty, skincare and haircare brands.
From the first brief to launch day, we guide every stage of your store's build, so you go live with a store that looks established, takes payments smoothly and is ready to grow.
Discovery
Every great beauty store starts with a clear understanding of the brand behind it.
We learn about your products, your customers and how you sell today, whether that's through Instagram DMs, WhatsApp or weekend markets.
We look at your product range in detail: sizes, shades, ingredients, bundles and best sellers, so your store is organised the way your customers shop.
We also look at what similar brands are doing well online, and where your store can stand out.
The result is a clear plan for your Shopify store, built around your brand and your customers.
Build
Next, we turn the plan into a working store.
We design your homepage, collections and product pages around how beauty customers browse, compare and buy, with space for ingredients, how-to-use steps and routines.
We upload your products, edit and style your images, and write product descriptions in your brand's voice.
We connect Payfast card and Instant EFT payments, set up courier rates, order emails and your POPIA privacy and returns pages.
You review the store, send your changes, and we refine it until it's right. Small edits are unlimited before launch.
Launch & Care
Before launch, we test everything with a real order, from browsing to checkout to the confirmation email.
We connect your domain, take the store live and hand over your launch content, so your store opens with posts and reels ready to share.
You get a training session showing you how to add products, process orders and run discounts yourself.
After launch, we stay on hand with free fixes, and Store Care is there if you'd like us to keep your store updated each month.
Ready to Launch Your Beauty Shopify Store?
- Shopify stores built for South African beauty brands
- Payfast card & Instant EFT checkout set up for you
- Fixed prices with payment plans
- Live in as little as 15 working days
Trusted by brands
across South Africa
Thanks. We've got it.
We'll reply to your email. Here's what happens next:
- We review your details and reply within 1 working day.
- A short call to understand your brand, products and goals.
- A clear quote with your package, timeline and payment plan.
We love building for
beauty brands
“Your products are already beautiful. Your store should make people believe that before they've even held them.”
Apex Visuals Digital
Our belief
“No beauty brand should lose a sale because the founder was asleep when someone asked “how much?” in the DMs.”
Apex Visuals Digital
Why we exist
“We'd rather show you a real store than a fake review. Every launch we deliver is our proof.”
Apex Visuals Digital
How we work
“Fixed prices, clear timelines and plain English. You'll always know what you're paying for and what happens next.”
Apex Visuals Digital
Our promise
“Your store, your domain, your customers. We build it, but it's yours from day one.”
Apex Visuals Digital
On ownership
“Launch day isn't the finish line. It's the first day your brand can sell while you sleep.”
Apex Visuals Digital
On growth